Small Business Saturday

You surely know about Black Friday and the savvy of you about Cyber-Monday but are you down with Small Business Saturday?

Small Business Saturday, after Edward Hopper
Small Business Saturday, after Edward Hopper (Photo credit: Mike Licht,

It’s a mini-movement aimed at getting folks to shop local and support the small businesses in their communities.  Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving. This year, Small Business Saturday is on November 30th.

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Why should you shop local, you ask?

Our friends at the 3/50 project, which is a nationwide movement to preserve independent brick and mortar businesses, say it best.

For every $100 spent at an independently owned local business, $68 returns to the community through taxes, payroll and other expenses. Spend your money online and $0 stays in your community.  Pretty astounding right.

Take Small Business Saturday one step further and play along with the 3/50 challenge.

Select 3 independently owned businesses that you would miss if they were one day no longer there. Spend $50 per month at those favorite businesses. If only half of the population does this, it would generate over $46.2 billion in local revenue. It only took 1 person to start this initiative, and you can help keep it going by spreading the word. Pick 3. Spend 50. Save your local economy. Visit the 3/50 Project Website.


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One Comment Add yours

  1. G.B. Oilver says:

    Thanks so much for including a link to my article. Best of luck to all New Jersey businesses on Small Business Saturday!

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