Be Our P.S. Guest: Spotting the Purple Cow

As you know, we have a bevy of all-knowing, fabulous friends who we call on to bring their unique P.O.V. on a variety of local topics to our blogosphere. Today’s post is compliments of Sarah Vander Schaaff: mother of two and the word-slinger behind Lunch Box Mom, a weekly blog dedicated to the vast and varied issues relating to the “hood” of parent. In this installment, Sarah goes off the parenting radar to discuss her recent dealings with a purple cow. No, seriously: A purple cow.



If you’re driving down Main Street in Lawrenceville and think you see a purple cow, you’d have to be … absolutely correct.

And, just in case you thought the temptations of summer and ice cream were well behind you, when you step over the threshold into the remodeled Victorian home of the Purple Cow ice cream shop, you’ll be wooed all over again.

The Pearce family, who opened the store a little more than a month ago, gets their ice cream from a small batch maker in Long Island, New York. The mouth-watering flavors include Mint-Chocolate Chip, Moosetracks, Cotton Candy, Butter Pecan, Strawberry Short Cake, Vanilla Peanut Butter, and Chocolate Marshmallow just to name a few—and soy-based ones coming in the near future. And rest assured: I’ve tasted most of it, and I’m here to report that even the vanilla is good. There’s nothing plain about it.

And, there’s nothing plain about the view, either: Customers enjoy their ice cream in the brightly painted shop that features a bay window that looks out onto Main Street and walls decorated with work from local artists. Perhaps the most important piece, however, is the drawing of the lavender bovine who inspired the name of the business, which is framed and hanging in the Pearce family’s kitchen.

But where, you ask, did this whole “purple cow” preoccupation come from? The shop’s Web site quotes a poem by author Frank Gelett Burgess:

I never saw a Purple Cow,

I never hope to see one;

But I can tell you, anyhow,

I’d rather see than be one.


This poem is what inspired a young Katie Pearce to create the aforementioned purple cow drawing, and now, years later, her parents Tom and Cindy, have brought their own version to Lawrenceville. To the local ice cream-loving masses, they say:

We conjured up a Purple Cow

And clearly we could see one,

So we can tell you here and now,


We’re very proud to be one.


And so are we, Tom and Cindy. And so are we.  Hours are 11:30 a.m. to 9 p.m. Tuesday through Thursday, until 10 p.m. on Friday and Saturday (the shop is closed on Monday). Purple Cow, 2685 Main Street, Lawrenceville; 609.896.0050 or and on Facebook.

Sarah Vander Schaaff writes the weekly blog on parenthood, Lunch Box Mom, as well as the recently serialized suburban murder mystery, Nice Moms Finish Last. Check her out on and

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