About Us

PrincetonScoop is your source for all things local in the Greater Princeton, New Jersey area. We carefully curate everything and deliver to you what we think are the best things that Princeton has to offer. Dedicated to bringing Social Media to even the most technology-terrified, PrincetonScoop is the leading Social Media Company in the Greater Princeton, New Jersey area. We also advertise, consult for, and re-brand local Princeton businesses.

Check out these stats:

  • 13,775+ Princeton-area local Fans on Facebook, visiting us daily
  • 9,850+ loyal followers on Twitter, reading us hourly
  • 6,175+ followers on Instagram, seeing our posts
  • 3,500+ dedicated readers, reading us weekly via Newsletters

What We Do:

PrincetonScoop is a cultural ambassador for the Princeton area. Local readers follow us to stay in the know and find out what’s happening. We’ll share our platform with your brand to keep you top of mind and tip of tongue.

Our services include:

  • Advertising to Our Local Audience – via our social media channels.
  • Small Business Marketing & Branding Strategy – analyzing your current practices and taking them to the next level.
  • Social Media Consulting & Account Management – no time to do it yourself? Let us do it for you!
  • Facebook Set Up & Advertising – build your Facebook page & get people to follow it.
  • Instagram and Pinterest Set Up & Training – Get your brand onto the hottest new social media channels (but only if they’re right for your business.)
  • Email Marketing – Make your email contact list work for you! Bring those customers through your door.

Since we’ve told you what we are, you also should know what PrincetonScoop is not. We are not a directory, so you won’t find information about every business in the Princeton area. We are not all-inclusive: because we are carefully curated, we only provide our audience with what we think you really want and need to know about; we sift through the clutter so you don’t have to. That said, don’t expect to find every event, promotion, and garage sale within a 20-mile radius. There are plenty of other Web sites that will do that for you. However, we promise that if you follow us, you always will be “in the know” about the best things Princeton has to offer.



Melissa Hall Klepacki

Founder Serial Entrepreneur, Wellness Fanatic, Voice First Pioneer, TedX Speaker. Mom of 2 boys, Wife, Lyme Warrior. 2-time Collegiate National Champion coxswain, published author, bourbon drinker and a little bit tech geek.

Jacqui Alexander

Jacqui Alexander is the Chief of Creative + Content at PrincetonScoop. After graduating from Rhode Island School of Design, Jacqui made a career out of her two favorite activities: being creative, and talking to as many people as possible. She has nearly a decade of experience running social media campaigns for brands both big and small, including several beloved Princeton area & institutions.&When she’s not snapping photos for a client& Instagram or behind a computer screen monitoring Facebook ads, you’ll find Jacqui sharing a treat with her toddler at Small World Coffee, or in her studio with a fist full of paintbrushes.

Carl Stoltenberg

Chief Design Officer When Carl is not helping to create brilliant graphics for PrincetonScoop, he is the CEO and founder of Howard Design Group in Princeton. HDG is an award-winning creative powerhouse, specializing in business-to-business, education, nonprofit, and consumer marketing communications. Carl and wife Diane (co-owner of HDG) have three big scoops and a few cute grand-scoops. Carl plays guitar and sings with the SpringHill Band and you can find him regularly on the sidelines of a Special Olympics game, coaching and learning about the truly important things in life.

Jared Witt

Outside Counsel When Jared is not busy keeping us Scoopers out of trouble, he runs his law firm, Witt Law. Jared concentrates his legal practice in the fields of business, commercial, and real estate law. He represents businesses and individuals in matters dealing with day-to-day business and legal issues, business organization & governance, compliance, contracts & employment issues, as well as more extraordinary matters, such as business transactions, mergers and acquisitions, financing (debt and equity), and real estate. Jared is involved in the local community, serving on local government committees, as the public defender in Rocky Hill, on a local non-profit board, and as a coach of his daughters’ basketball and softball teams. Other than that, Jared spends as much time as he can with his family, outdoors, and playing guitar.